Unapologetic ICON is a monthly membership for identity-level change.

It’s not about hyping yourself up or “being more confident.”
It’s about dismantling the patterns that taught you to doubt yourself, outsource your decisions, shrink your expression, or perform for approval—and rebuilding trust with your own authority.

Inside, you learn how to:

• stop second-guessing yourself
• make decisions from your body, not fear
• wear what feels like you
• speak and choose without overexplaining
• live from inherent worth, not earned validation

This is about becoming the kind of woman who can no longer abandon herself.

This is for women who:

• feel “fine” on the surface, but secretly don’t trust themselves
• overthink what to wear, what to say, or what they want
• crave permission to be extra, visible, expressed, and unapologetic
• want to feel sexy, grounded, and confident without performing
• are done explaining or justifying their choices

You don’t need to be bold yet.
You just need to be willing to listen to yourself—and practice choosing you.

No—and yes. 😉

Style is one of the entry points, not the destination.

We use clothing, beauty, and self-expression as mirrors and regulation tools to:

• expose self-betrayal patterns
• work with your nervous system
• reclaim desire and embodiment
• practice visibility safely
• integrate internal confidence into your external life

This is deep identity work that shows up in how you dress, speak, move, love, and choose.

Unapologetic ICON runs on a 4-month rotating curriculum, broken into four phases:

Each month includes:

• Pre-recorded teachings + prompts dripped out twice a month
• 1 live group calls (coaching, Q&A, hot seats)
• 1 Live group Style Lab session for embodiment, closet work, and integration

You can join at any time, do the trainings on your own time, and catch replays of all the live calls if you miss. 

You’ll be supported through:

• live coaching and reflection
• nervous system and somatic check-ins
• style curation and embodiment practices
• accountability and integration
• a container where you don’t have to perform, prove, or be “on”

This is a space that rewards honesty, presence, and self-responsibility.

This space works best when you:

• show up consistently
• participate in calls when you can
• practice self-reflection and self-compassion
• communicate respectfully
• take responsibility for your own growth

This isn’t passive consumption.
It’s a lived practice of choosing yourself. AND, it’s designed to complement your life, not add extra stress or pressure. Our work is fun, easy, and deeply powerful!

This is a monthly membership with the option to cancel anytime.

This work is cumulative and identity-based, hence the 4 month packaged deal.
Most women experience the deepest shifts by staying long enough to move through the full cycle.

That’s not a problem.
That’s why you’re here.

You’re never forced to perform, share, or be visible before you’re ready.
We work with your nervous system first—so confidence becomes grounded, not pressured.

If you’re tired of:

• asking for permission
• outsourcing your choices
• shrinking to be liked
• knowing what you want but not claiming it

…and you’re ready to live from internal authority instead—

This is your room.